Hello, my name is Yuki
I originally come from Japan and learned millinery (the art of hat-making) in London before starting my own hat brand ‘demure’ in Amsterdam, The Netherlands.I obsess over the smallest details; this is one of the many reasons why I like to invite my customers to my studio.
When you wear a hat it frames your face, becoming as much a part of you as your hairstyle. That’s why I focus on the smallest details. The details are the personality of the piece, a part of your personality if you will. It is important that I do everything by hand so they feel soft, light and comfortable.
“If You Want The Best, You Cannot Leave The Details To Machines.”