Demure Studio & Atelier

You can find the demure store and studio at the Korte Marnixstraat 5 in Amsterdam.

Special requests or questions? Please contact

Let my new collection inspire you.

Take a look

Your Visit

at demure

Plan an appointment for a demure studio visit. 

“I really look forward to showing you my hats, chatting about them with you and helping to find a unique piece just for you.”

Demure studio & Atelier

Korte marnixstraat 5, Amsterdam

Schedule an appointment

Yuki Isshiki, the Milliner of demure

about demure

My name is Yuki Isshiki and I originally come from Osaka, Japan. Since I was a child, my inspiration has always come from looking and touching materials, combining them together in different shapes to reveal their complexity.

I learned millinery (the art of hat-making) in London from Prudence, a couture milliner who works for major designers such as Vivienne Westwood, Yves Saint Laurent and Gucci. Some years later, in September 2016, I opened my shop in Amsterdam. I do everything by hand so each hat is soft, light and comfortable and this ensures its quality and unique character.

“If You Want The Best, You Cannot Leave The Details To Machines.”

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