I release a collection every 6 months. One for spring and summer, another in autumn and winter. It however does not mean that I do not produce anything new in-between. Every day I have new inspirations and ideas and I turn them into new pieces. To see my latest creations, please feel free to visit my Instagram page (account name: @demure_amsterdam).

The theme of AW18’s main collection is ‘Festivities in Deep Forest’. With our love for rich and warm fabrics for the seasons in mind, I wanted to create items which gives the feeling of protection, secrecy and seduction. Meanwhile, for the first time I have created a separate, smaller collection called ‘LBd’ or ‘Little Black demure’ with a few styles of caps/ berets/ hairbands¬† which have been popular among my customers. These items are very practical yet stylish and trendy. In the future, I hope to renew this LBd collection every 6 months reflecting the trend within the category so these items will become some of demure’s classics.