I release a collection every 6 months. One for spring and summer, another in autumn and winter. It however does not mean that I do not produce anything new in-between. Every day I have new inspirations and ideas and I turn them into new pieces. To see my latest creations, please feel free to visit my Instagram page (account name: @demure_amsterdam).

SS2018 ‘Somewhere between the sea and the city’

Fresh contrast of navy and white, colours of natural straw, combination of different textures, mixture of elegance and sportiveness. It somehow has classic French twist but the inspiration is not only from French Riviera but Deauville, Brest, Marseille, Martinique, Tahiti and many other different places.


demure’ s Essence line shows fine millinery techniques used to achieve the most sophisticated modern aesthetic. Each peace has more expressive features and designs. For SS2018 collection, hats are made of recycled garments, Japanese denim and vintage straw braids.



de Ville

demure’ s de Ville line has drawn the same inspiration as the Essence line, yet the style is more casual and more suitable for daily use. For SS2018 collection, sturdy materials such as cotton flannel and Japanese denims are made into sports/work garment inspired hats such as skipper’s caps, berets, cycling caps and breton marine caps as well as more elegant types of hats made of panama and vintage Italian straws.