A fashion item which has strong design features is often called ‘a statement piece’. Also, a hat is often considered a statement item as we often think you need certain level of confidence to wear one.
Meanwhile I personally never feel that I am making a statement by wearing anything. Nor do I make a hat hoping to help someone making a statement.
A statement is something you make towards the rest of the world for acceptance or at least recognition. For example, I often make statements about my political and moral views and this is because politics and morals are about where I stand in relation to the rest of the world and it is my responsibility to make show my commitment. Meanwhile what I wear or make is 100% personal and I wear or make what I feel good about (physically and emotionally). Of course it’s nice to have recognition and compliments but I know I’d wear and make what I like even no one else appreciates it. I just can’t.
I picked ‘demure’ as the name of my hat brand for a few reasons and one of them is that, when we feel truly comfortable and satisfied, we are chill and don’t have urges to scream to the outside explaining ourselves. To me, ‘statement piece’ is ‘excuse -and-explain-me’ piece and I strongly believe that no one has accountability to anyone for their tastes for Aesthetics. What you feel comfortable in or what you find beautiful is totally personal and foremost and you definitely need no acceptance by anyone.
I strive to make hats which fits your practical needs as well as needs of your senses and as you are all very unique, am sure each piece will show very unique features. But that is ultimately for your own comfort and confident that you are in your elements and when you are in such state, am sure you don’t care what’s fashionable (till next drop) or what others may think of your outfit. And that is what I call ‘demure’ state(ment
